Cheap calls abroad

1. Negotiate rates with a VoIP termination provider (Twilio, Bandwidth, or local African VoIP wholesalers) to lock in low per-minute costs for top call routes (US, UK, Canada, Europe). 2. Build a stripped web app (login, top-up credit via Paystack/Flutterwave, dial keypad, call history) and a mobile web version; no native app needed at launch. 3. Undercut market rates by 30–50% on top routes; advertise via WhatsApp groups, Facebook, and YouTube targeting diaspora communities—emphasize "family calls for ₦50/min to USA" vs competitors at ₦150+. 4. Start with a soft launch to 500 users (friends, family, online communities); track churn and add basic retention features (loyalty credit bonuses after 5 calls, referral rewards worth 10% of spend). 5. Lock in supplier contracts before scaling; build a simple admin dashboard to track call volumes, revenue, and margins per route.