Structured fitness accountability delivered as a guided challenge experience

1. Pick a specific fitness outcome (weight loss, strength gain, endurance, body recomp) and 21–30 day sprint. Research 3–5 competing programs; identify one gap (e.g., no program for beginners post-injury, or for women over 40). 2. Build a simple landing page (Webflow or Carrd) with testimonials from 5–10 beta testers. Run a Discord or WhatsApp community for free beta cohort to validate demand and refine messaging. 3. Create the core content: 1 video per day (3–5 min), a PDF workout template, a nutrition guide, and daily check-in prompts. Use CapCut for video, Canva for design; host on Vimeo or YouTube (unlisted). 4. Set up payment + delivery: Stripe or Paystack for billing, Kajabi or Circle for community + content delivery, or build minimal Airtable + email pipeline if bootstrapping. 5. Launch first paid cohort with 50–100 people at $50–150 USD equivalent. Run weekly live Q&As (Zoom), tr