webMarketing & SEOIntermediate

One dashboard for Nigerian SMEs to see all their ad spend and ROI across

One dashboard for Nigerian SMEs to see all their ad spend and ROI across Facebook, Google, and TikTok—without the spreadsheet chaos.

Monetization

Subscription

Difficulty

Intermediate

Time to first

4-8 weeks

Market signal

$1M–10M/mo

Why it works

A Marketing & SEO product in this shape is already a proven earner, and real businesses here run at roughly $1M–10M/mo. See the live example for exactly how it's packaged and sold.

Who it's for

Solo builder or 2-person team in Nigeria; customers are e-commerce shop owners, agency owners, and local service businesses (Lagos, Abuja, Kano) spending ₦50k–₦5M/month on ads across platforms.

How to build it

1. Build OAuth connectors to Meta Ads Manager, Google Ads, and TikTok Ads APIs—start with Meta only, add others in month 2. 2. Create a simple normalized data model (spend, impressions, clicks, conversions) that pulls daily from each platform and stores it in PostgreSQL. 3. Build a React dashboard showing spend by platform, ROAS by campaign, and cost-per-result trends—make it mobile-first (most users check on phone). 4. Add CSV export and basic Slack alerts ('Your CPC jumped 40% today') to lock in daily habit. 5. Go direct to 20–50 agency owners and e-commerce groups on WhatsApp; offer 30-day free trial, collect feedback, charge ₦15k–₦40k/month based on ad spend volume.

Suggested stack

Node.js + Express (backend)React (dashboard frontend)PostgreSQL (normalized ad data)Meta Ads API + Google Ads API + TikTok Ads APIOAuth 2.0 librariesVercel or Railway (hosting)Stripe or Flutterwave (payments)

Your edge as a builder from anywhere

Nigerian SMEs already use these platforms but have zero visibility into cross-platform performance—they live in fragmented logins and manual exports. A local builder can ship fast, price in Naira (removing FX friction), support in real-time via WhatsApp, and iterate based on direct feedback from Lagos e-commerce groups. Larger competitors (Supermetrics, Ruler Analytics) are expensive, slow to onbo

Market signal

Real ad-market activity behind this proven pattern — from public ad libraries.

Ad reach

39.2M

Active ads

297

297 all-time

Daily ad spend

$51.8K

Advertising since

2025

Top audience regions

United Kingdom

adidas Originals

Pairs with these income paths

Micro-SaaS Products